I’m Haley ◡̈

I’m a New York City–based Senior Designer with 6 years of experience developing visual identities, campaigns, and experiences across digital, print, motion, and environmental design. My background in both marketing and fine art shapes how I approach creative work: I think about the idea and the audience first, then work through the visual details that make it clear, memorable, and cohesive.

My work spans brand and marketing design, campaign development, presentation design, environmental graphics, digital content, and web. I especially enjoy incorporating illustration and motion into my work—from hand-drawn elements and architectural illustration to animated graphics and campaign storytelling. I’m drawn to projects where these skills can work together to give a brand more personality and create a stronger visual experience.

I approach every project with both the big picture and the details in mind—considering how an idea should look, feel, and function across an entire experience while staying intentional about every element of the execution. I enjoy finding the visual thread that connects a campaign or brand across different mediums, while bringing the craft and attention to detail needed to make each piece feel considered.

At the heart of my work is a desire to create positive engagement and meaningful connection. I want to make work that not only communicates an idea, but makes people stop, feel, remember, and engage with it—using design as a way to bring people closer to a brand, a story, or an experience.