For the Creative Conference, I art directed and produced a full suite of collateral—including environmental signage, social media posts, and the presentation deck. Guided by Creative.NYC’s mission of cultivating a community of redemptive artists in New York City, I developed a layered collage design that highlighted each artist’s individuality while celebrating the impact of their work. Because the event was rooted in the creative pulse of NYC, I incorporated imagery of the city and its people throughout, grounding the visuals in a strong sense of place. The result was a vibrant, cohesive system that elevated the event experience and visually reinforced the organization’s purpose.