THE MART Works
THE MART - Commercial Building and Design Center, Chicago, IL
Digital Marketing Campaign, Motion Graphics
ORGANIZATION
PROJECT TYPE
Digital Marketing Campaign
I collaborated with the marketing and leasing teams on "THE MART Works", a digital campaign showcasing how THE MART office building in Chicago serves tenants’ every need — from workspaces and wellness to dining and commuter access. I contributed to concept development and led the execution of playful, animated graphics using Adobe Illustrator and After Effects, ensuring the visuals aligned seamlessly with the brand strategy. The result was an energetic, cohesive campaign that positions THE MART as more than just an office — it’s a place you want to be.
PROJECT OVERVIEW
THE MART Works…
THE MART Works campaign showcases how the building "works for you" — whether you're there to work, socialize, relax, or recharge. The campaign features a vibrant mix of playful and compelling animations designed to bring THE MART’s offerings to life: a scenic riverwalk, expansive food court, coworking lounges, a gym, nail salon, restaurant, event-friendly social stair, beautifully designed offices, and seamless commuter access via metro, bike, and shuttle.
For Commuters
This concept highlights the building’s unbeatable accessibility — including direct connections to Metra, CTA, bike paths, and a quick 10-minute shuttle ride, emphasizing how effortless and efficient commuting to THE MART can be.
Around the Clock
This concept highlights the building’s 24/7 appeal — from early morning workouts and mid-day meetings to evening events and on-site amenities. I designed animated visuals showcasing a full day in the life at THE MART, emphasizing its convenience, energy, and all-hours functionality.
Year End SF
To close out the year, I designed and animated a digital ad aligned with THE MART Works campaign, spotlighting the SF of office space leased in 2025. The motion brings the metric to life through a bouncing number reveal, emphasizing momentum and success before landing on the message: “Let THE MART work for you in 2026.” The ad was distributed as an e-blast and real estate ad targeting Chicago-area office brokers and tenants.
Summer on the River Park
The animated logo for Summer on the River Park at THE MART, brings the brand’s playful colors and style into motion. The sparkling shunshine and flowing river effect creates a dynamic visual that captures the energy of summer. The animation served as a key asset in tenant-facing video campaigns promoting activities like yoga & pilates on the River Park.