Led the naming, brand identity, and logo design for Avenida, a Mexican cantina located at the corner of 8th Avenue and 34th Street in Midtown Manhattan. The project supported the full renovation and rebrand of the former “Lucy’s Cantina,” repositioning the space as a refreshed and contemporary destination.

Developed a cohesive visual identity—including logo, color palette, and typography—that balances a clean, modern aesthetic with the warmth and authenticity of a traditional cantina. The system was designed to feel approachable yet elevated, establishing a distinct presence within a high-traffic urban setting.