“Clueless” Title Design
(Student Project)
Motion Graphics / Stop Motion
PROJECT TYPE
Project + Process
Created as a college project, this title sequence explores stop motion and motion design as tools for storytelling. Included as a reflection of my early experimentation with motion, materiality, and narrative-driven design.
Reimagining Clueless as a tactile scrapbook, the sequence unfolds through layered collage, fashion imagery, and hand-crafted elements brought to life through stop motion. The result is a playful, character-driven opening that blends analog texture with motion to reflect Cher’s world and perspective.
1. Collage
First things first: Create Cher’s scrapbook
I gathered photos from behind the scenes cast photos, key movie moments, colorful 90’s graphics & patterns, foam letters, jewels, felt, and stickers for the scrapbook elements. Each page was intentionally made per character for the opening credits.
2. Photograph
Step two: Stop motion
I created a flat lay for Cher’s scrapbook - the journal surrounded by photos, stickers, and other elements as if Cher was creating & flipping through the book herself. To create the flipping effect, I held and propped up each page as it turned to the next.
3. Draw
Next: Write the names
It was only fitting to have the character names be hand-written in Cher’s scrapbook. I used ProCreate on my iPad, to hand draw each character’s name over the corresponding page.
4. Edit
Finally: Make it move
Using Adobe After Effects, I imported the flat lay photos as a sequence. I then layered on the hand-written names and used masks to mimic a hand-drawn effect. The title sequence ends with a transition to the beginning scene of Clueless.