Led art direction and design for The Creative Conference, developing a cohesive visual system across environmental signage, social media, and presentation materials. Guided by Creative.NYC’s mission to cultivate a community of redemptive artists, the concept centered on a layered collage approach—highlighting individual artists while celebrating the collective impact of their work.

Drawing from the energy of New York City, the visuals incorporated imagery of the city and its people, grounding the system in a strong sense of place. The result was a vibrant, immersive experience that elevated the event and reinforced the organization’s purpose.